I brought big ideas to life for Desert Schools Federal Credit Union—dreaming up brand concepts, expanding their font family, and creating a cohesive color swatch that tied it all together. I led the charge on photo and video shoots, from storyboarding to shot lists, making sure every frame told the right story. Through it all, I kept a sharp eye on quality and brand consistency—because details matter when you're building something bold.
This TV spot marked the big name change from Desert Schools to Desert Financial—and I was in it from the start. From brainstorming the new name to rolling out the fresh look and creative across everything, I helped bring the rebrand to life in style.
